Write with TASTE Blog
1 December 2011
Image by Mrs Logic
Sounds kind of silly – Part 3 of the ‘power of one’. But it’s such an important topic that I can’t help myself.
I first wrote about this topic more than a year ago. At that time I quoted John Forde of the Copywriter’s Roundtable, who said:
Good writing is one good idea, clearly expressed.
Recently, John again emphasized this point. …
24 November 2011
Image by julianrod
Thanks to Stephen, one of our readers, who wrote me with one of the writing struggles he has:
It’s difficult to write a clear and short e-mail to my boss, in particular about the system error because he/ she may not have any technical background.
I’m definitely a ‘non-techy’ reader like those that Stephen has to write emails to, so I can understand his concern. …
17 November 2011
Can you see any problems with the following date formats?
· 18 Sep 2011
· Sep 18, 2011
· Dec 24th, 2010
· The 9th of March 2001
None of the dates are written incorrectly. But those written with numbers only can be confusing.
Most countries use this format. …
10 November 2011
In the last of the series on responding to complaints, we’ll cover the final question for unjustified complaints:
This person complains all the time just to see how much we’ll give him. I’m going to have to get firm with him.
Some customers seem to make a career of complaining. I don’t know if they’re trying to get more from companies, or if they’re just perpetually negative. …
3 November 2011
Today we’ll look at my third answer for dealing with unjustified complaints – where we say ‘no’ (in a polite way, of course!).
To illustrate this type of response, let’s consider a situation where an insurance client submitted a claim to cover medical costs after an accident. The insurance company refused the claim, saying that it did not comply with the terms of the policy. …